If you go ahead with a search for designer spectacles, how what is the duration do you think you would spend searching? Just as most other internet shoppers, we may be prepared to browse a few sites but may only be inclined to spend just a matter of seconds on each page.
The truth is, a web site has roughly 10 to 15 seconds to grab a visitor’s interest before the store visitor is lost forever. Whether we like it or not, this is the frenetic pace most of us live in everyday. Therefore it is crucial to optimize your landing page to be as as ‘sticky’ as possible.
The primary necessity a website should have is a suitable ecommerce template. There are arguably thousands of ecommerce templates out there and some are even afforded free as part of a shopping cart software package. But ecommerce templates alone would not be sufficient, they need to work in synergy with other contributing elements.
In an effort to help you acquire the most out of your ecommerce template, the following are 3 very useful heads-up:
– Page content can add to a sites ‘stickiness’ but only if it is formatted properly. Grouping everything in a single paragraph could give the impression that the material might be too troublesome to read regardless of how informative it could be. Do not hesitate to break it up into various paragraphs of uneven lengths or insert a photo in between to make the writeup more esthetically inviting.
– As you might probably have noticed, various category links are situated on the left hand side of a page. There are lists that might be very lengthy and might be a turnoff at first look. You can prevent this problem by merely grouping the lists into 6 links per batch.
– Another idea is to try positioning similar items together. A number of items on the page might complement each other. For instance, the probable course of action after mulling over the price statement is quite likely to hit the Buy or Add To Cart button, so wouldn’t it be a good idea to place them next to each other and make the move seemingly natural for the visitor.
Here is an additional advice for you. Action buttons for instance the ‘Add To Cart’ button should always be more prominent than the rest of the webpage because eventually that is the action you would like them to execute, so their eyes should be attracted to that button. In order to accomplish this, use bright colors or something in striking contrast to the color palette of your web page.
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Category: Ecommerce